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Our Wild Story

It all started 8 years ago when our founder, Pier Paolo Colonnello, was tied up in debts after a backpacking trip through Mexico with his girlfriend. Sure, they had the time of their lives, but once back to reality and already graduated from university, he had to come with a good idea...and soon!

Wild Wrap

That was the moment when Pier was illuminated and came up with Wild Wrap! a 10 - 1 multifunctional bandana that could be used in any lifestyle or outdoor activity.Like any emerging venture, it started small...reeeally small. Actually, it was just him and his sister at the beginning who did all the work. Once they were on the right path, Wrap started to grow and strengthen, and with that they needed a couple more hands to help out.

As Wrap! kept on growing, so did our Wild Team.Our company is now led by hard working young professionals that believe in innovation and performance in order to create the best experience for our clients. We are constantly looking for new and original products that can leave a positive impact both in our clients and in our planet. That's how Wild Lama was born.

Wild Lama

"Wildy Sustainable & Wildy Authentic"

Wild Lama is our second brand, specialized in Apparel & Accessories and inspired on our outdoor surroundings and the wild spirit. At Wild Lama we want to be part of the solution, that's why everything we do is based on at least one of our 5 brand foundations. We are convinced that it is possible to produce in a more conscious way than we know so far, and always at an affordable final price for you.

The Wild Van

Everyone has different dreams. For Pier, it was to drop everything and travel from California to Chile on a van. For this to happen he had to leave his ventures aside for a while and his girlfriend had to leave her job. But all of that was worth it. They grabbed all of their sports equipment, bought a van with their savings and took their dogs (Draco & Tara) to this wild adventure. It was the perfect occasion to try in the field all of his products and get inspired with the landscapes and people they met along the way for all future collections.

Message from Pier: "Whatever your dream is, I hope you fulfill it!"

WILD PROTEIN

With a more consolidated team and brand...why not venture into new paths?

Wild Protein was born as we faced the need of finding real food that could also taste good. We are convinced that healthy snacks that can adapt to every kind of lifestyle are possible, without the need of sacrificing quality, taste or service. We currently offer both tasty and natural protein bars.

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